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Finally on Facebook! :)
After months of procrastination I have finally created my Facebook page for you all to follow along. In addition to posting new blog posts as I do here, I will be updating more frequently with interesting articles from around the web, more pictures, more commentary and just more interesting stuff in general. So please click [...]
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After months of procrastination I have finally created my Facebook page for you all to follow along. In addition to posting new blog posts as I do here, I will be updating more frequently with interesting articles from around the web, more pictures, more commentary and just more interesting stuff in general. So please click [...]
The Vine app was introduced to the world by Twitter on January 24th, 2013 with the intention of doing to videos what Instagram has done with posting pictures. Came with the release was a mix of excitement, confusion, and controversy. One and half months after the release we can take a step back and see how [...]
About a month ago I appeared on the Pulse Network to discuss one of my recent articles about the Good and Bad of Twitter Advertising. Well…the video is finally up so check it out!
So your business has a Facebook, Twitter, Pinterest, LinkedIn AND Google Plus account. How in the world can you possibly keep up with this many Social Media accounts without working a million hours a day or paying top dollar for a Social Media manager? Often times companies think they can treat their social media accounts [...]
In today’s market, businesses especially small ones don’t have huge budgets to shell out for elaborate Social Media marketing campaigns. Because of this, businesses need to think of more creative, effective, and budget friendly tactics to utilize Social Media to reach their customers in meaningful and impactful ways. In my opinion, if used properly Social [...]
Now that we are a little over a month into the New Year how are you doing with your resolutions and goals that you set for yourself for 2013? This is about the time where the excitement and motivation of the New Year starts to wear off and we fall back into our old habits [...]
Two weeks ago I randomly received a $100 coupon voucher from Twitter to use towards their paid advertising products. I was a little confused on why they would send this to me since I thought Twitter advertising was only for businesses, but after looking into it there is also an advertising option for individual accounts [...]
How much is a Twitter follower worth? What is the value of a Facebook ‘Like’? There have been countless methodologies and formulas created to try and answer those two questions, but can we really know the answer of how Social Media affects us financially? Companies are investing thousands into the various Social Media channels, but the tracking of [...]
The majority of online marketing budgets have traditionally been spent on Search advertising. As a result competition for bidding on keywords has become more fierce over the years and search advertising especially on Google has become increasingly more expensive. Not only has it become more expensive, but less effective as well since consumers are catching [...]
I recently wrote a blog post about the importance of using images and being visual in your Social Media Marketing efforts. While there are many options to choose from, I am going to highlight the best ways to use Instagram to market your business. Instagram is a popular mobile photo sharing app with over 80 [...]
The instant success and popularity of Social Media companies such as Pinterest and Instagram are no accident. Those are 2 big examples of where not only Social Media is headed, but advertising and marketing as well. People love pictures and videos. Doing a quick search online you will find hundreds of studies proving how pictures [...]
1. Create a Custom URL – Using your own name for your LinkedIn profile URL makes it easier to find you as well as makes it easier to share your link. To change this go to your ‘Edit Profile’ page and click edit next to your ‘Public Profile’ link. 2. Don’t Overshare – This isn’t [...]
I am a firm believer that the difference between the person we are now and the person we want to be is just a matter of taking action. We all want more in our lives and from what I have observed not only of others but myself as well is that no one holds us [...]
1. The Reach and Accessibility of YouTube YouTube is not just used by the young generation anymore. As mentioned above the 2nd most amount of searches online are done on YouTube over all other sites. Over 128 million people in the US and over 800 million globally visit YouTube at least once a month. Not [...]
Ever wish that there were more than 24 hours in a day? That was my wish for the longest time because I always had trouble finishing everything I needed/wanted to do within my normal day’s routine. My work schedule was pretty much a normal 9-5 shift so if I wake up and go to work [...]
If you are currently not on Google Plus or not actively using it I am here to tell you that you will be +1′ing very soon. My short answer for my reason is that well it’s Google..and they are kind of a big deal on the internet: own 23% of the internet browser market and [...]
Generation Y the ‘Millennials’ will soon replace the baby boomers as the largest demographic in the workforce. Annually they spend over $200 billion and have a population that includes 71 million in the US alone. Marketing to this group has always been a bit of an enigma, but looking at the latest behavioral data from [...]
The most common question regarding Twitter is usually regarding how to get more followers. People always complain about how they feel that they are just talking to themselves or into a black hole and that no one is engaging with their amazing tweets. The easy to implement tips below will help you gain more followers [...]
With over 800 million active users on Facebook, the opportunity for advertising is huge, but it has not yet been a smash hit among marketers. In fact, General Motors who was running ad campaigns on Facebook totaling $10 million recently dropped the social media juggernaut from their advertising portfolio citing a lack of effectiveness.With that [...]
So you are a small business with limited budget and not sure where to allocate your marketing resources. Social media looks nice, lots of people use it, but you are wondering if it really works or if its just a fad. One thing has become extremely clear and that is businesses who are not going [...]
