The Scenario:

Let’s pretend you are a busy retailer and have customers constantly coming in and out of your store making
purchases. There are only so many sales you can make as the number of employees and cash registers restrict you to only a certain amount per hour. Let’s pretend for the sake of easy math that your store can handle a max of 60 sales per hour since each sale takes approximately one minute. Many customers that come through have the same general questions which as a result of answering them over and over again increase the time it takes to make the sale and thus limit your sales per hour. If your customers already knew those answers before coming in then you would be able to save time and increase your sales.

The Measurement:

To give you perspective on the increase: If your average sale is $6, and you increase your sales by 5 per hour due to your customers asking less questions that will increase your sales by 60 per day (12 hour day), 420 per week and 21,600 per year accumulating to almost $130,000 more dollars of extra income due to being able to handle more sales per hour. Sounds pretty good right?

The Solution:

This is where educating through Social Media comes into play.If you make the effort to let your customers know about the sale you currently have, today’s special at your restaurant, the ingredients in your food or drink, how much of something is available will go a long way in prepping your customers before they walk into your door. These can all be done easily by tweeting updates, taking pictures on Instagram, posting on Pinterest, creating a Facebook update or any other way you see fit.

So while we may not be able to measure everything on Social Media, there are definitely some things we can chart and see how it impacts savings, revenue or acquisitions. How do you measure your Social Media activity? What data points are most important to you?